While browsing through the hair care aisles of Wal-Mart, I happened upon a hair care line called ceXpress. The product names and packaging seemed oddly familiar, but it didn’t hit me until I got home… they reminded me of Carol’s Daughter products! I decided to look up the products and found even more interesting things.
“It’s important that consumers know where Carol’s Daughter is really made, what the relevant facts are and that the whole home spun story is nothing more than marketing spin,” says Donyale Bush of ceXpress (a.k.a Carol’s Express).
The defense against the complaint filed by Carol’s Daughter substantiates the high quality of Carol’s Express and ceXpress brands. Carol’s Daughter and the Carol’s Express brand were made in the same warehouses at the time the suit was filed. Neither brand was made in the kitchen as of the filing date of the suit.
“This is a desperate attempt to continue to exploit consumers for anywhere from $20-$45 per product, when we provide a high quality product in ceXpress at half the price. We provide the consumer with a nature-based product at a sexy value. We know this will make our customer base, which we know to be savvy customers scrutinizing every dollar in this economy, happy.”
So, what do you guys think?